STICKS AND BRICKS

STICKS AND BRICKS — SEASON 1

Episode 1: Introducing Sticks and Bricks

Loudermilk Homes Founder & President Sherwin Loudermilk talks with Director of Marketing Mary Jane Credeur about why we started the Sticks and Bricks podcast, his vision for making custom luxury home design and construction easier and more fun for clients, and what homeowners need to know before creating the home of their dreams.

Episode 2: Insights from Parksite’s Brad Ethridge on Tyvek and Energy Efficiency

Brad Ethridge of Parksite, a leading distributor of DuPont products including Tyvek home wrap, shares his knowledge and expertise on top-of-the-line building materials that enhance the durability, efficiency, and comfort of homes. He shares key insights on why Tyvek is a game-changer for custom homes, allowing water vapor to escape while also creating a waterproof barrier that protects the home.

Episode 3: Understanding Market Dynamics With Chad Wade of Cornerstone Mortgage Group

Chad Wade, a longtime friend and partner at Cornerstone Mortgage Group, shares his knowledge about finance and lending that are driving current market dynamics. We dive into real estate economics, employment, the consumer price index (CPI), the supply-demand balance, and why the Fed may lower rates in late 2024 or 2025.

Episode 4: Strategic Branding: Next-Level Real Estate Marketing Strategies with Mary Jane Credeur

Sherwin sits down with Mary Jane Credeur, a key marketing expert at Loudermilk Homes, to discuss her journey from financial journalism to founding The Credeur Group. MJ shares insights on the importance of branding, SEO, and the strategic use of social media platforms like Facebook, Instagram, LinkedIn, and YouTube, and the benefits of earned media over paid ads in print publications and the significance of understanding client behaviors and market trends.

Episode 5: Discover the Magic of Cashiers: A Realtor’s Perspective with Dan Allen of Silver Creek Real Estate

Dan Allen of Silver Creek Real Estate Group dives deep into the real estate landscape of Cashiers, North Carolina, and its neighboring areas like Highlands and Glenville. Dan shares his journey into real estate and discusses the unique charm, community spirit, stunning landscapes, and recreational opportunities these areas offer.

Episode 6: Mastering Real Estate Marketing: Photography, Videography & Social Media Growth with Alex Arbeiter

Alex Arbeiter, Director of Media & Marketing for Loudermilk Homes, talks with host Sherwin Loudermilk about how he uses professional photography, videography, drone, post-production editing, social media and even 3D printing to elevate our marketing efforts and deliver a better experience for clients. He also shares a few secrets about how photographers bring external sunlight, colors, and views into the home and how the music you choose can totally change the mood of a video.

Episode 7: Talking Luxury Appliances With Rob Zuelch of Sub-Zero, Wolf + Cove

Host Sherwin Loudermilk sits down with Rob Zuelch from Sub-Zero Wolf and Cove, and he shares insights into the history and technology behind Sub-Zero’s refrigeration systems and Wolf’s cooking appliances. He talks about Sub-Zero refrigerators being born out of necessity 80 years ago when the company founder, an engineer and refrigeration expert, needed a way to keep his son’s diabetes medication cold to preserve it. Rob also dives deep into the company’s commitment to quality, and how it brings customers into its showrooms to teach them how to use their appliances while engaging with chefs who demonstrate features and tricks to help people get maximum enjoyment and a wonderful experience with their appliances. He talked about Sub-Zero, Wolf + Cove’s ongoing innovations, including:

• Sub-Zero’s top-of-the-line insulation, separate refrigeration-vs.-freezer technology, and air purification for superior food preservation

• Wolf range performance features such as superior temperature control that can melt chocolate without breaking or quickly boil large pots of sauce, convection ovens and dual fuel ranges, the rise of induction cooking, and how the iconic red knobs became a sign of luxury

• Cove dishwasher advancements, such as advanced cleaning and drying technology

Lastly, Rob discusses the evolution of appliance designs, with a mix of modern and traditional options, and he gives a sneak peek into what’s coming next for the brand.